McDonald’s to Introduce Rainbow Fry Boxes in Celebration of Capital Pride
MCDONALD’S OF GREATER WASHINGTON, D.C. TO INTRODUCE LIMITED-EDITION RAINBOW FRY BOXES IN CELEBRATION OF CAPITAL PRIDE
McDonald’s Capital Pride Sponsorship Complements the Company’s Longtime Support of the LGBTQ Community
(WASHINGTON, D.C. – June 1, 2017) – Beginning June 9, McDonald’s restaurants located along Washington, D.C.’s Capital Pride parade route will provide customers with limited-edition rainbow fry boxes in celebration of 2017 Capital Pride. The design will appear on large fry boxes in the select restaurants through June 11, or while supplies last.
As a sponsor of Capital Pride, the McDonald’s Family Restaurants of Greater Washington, D.C. will celebrate the theme “Lovin’ Is Lovin’” throughout Pride weekend in accordance with McDonald’s longtime support and commitment to the rights of the LGBTQ community.
“The rainbow fry boxes are a fun way to show our support of the LGBTQ community using one of McDonald’s most iconic and recognizable items; however, these fry boxes are ‘small potatoes’ in the grand scheme of our commitment to this community,” said Cathy Martin, co-chair of the McDonald’s PRIDE Network and Vice President/General Manager of McDonald’s Baltimore Washington Region. “We are proud to honor and celebrate the LGBTQ community, including our employees, customers and beyond, each and every day.”
McDonald’s has been an industry and corporate leader with its Diversity & Inclusion policies that support and protect the LGBTQ community. Over the past 18 years, McDonald’s has:
- Expanded its non-discrimination policy to include sexual orientation (1999)
- Enabled domestic partners to be eligible for its benefits package (2004)
- Established the McDonald’s PRIDE Network employee network (2005)
- Updated its non-discrimination policy to include “Gender Identity and Expression” (2013)
McDonald’s also has a rating of 100 on the Human Rights Campaign Foundation’s Corporate Equality Index – the national benchmarking tool on corporate practices related to LGBTQ employees.
McDonald’s of Greater Washington, D.C. will also sponsor the first-ever Capital Pride Block Party on June 10 and have a float in the Capital Pride Parade.
The limited-edition fry boxes will be available at the following Washington, D.C. restaurants, while supplies last: 1944 14th Street, NW; 1619 17th Street, NW; and 1916 M Street, NW.
McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local business men and women. There are more than 350 restaurants in the Greater Washington, D.C., area. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information on McDonald’s visit www.mcdonaldsdmv.com or follow us on Twitter (@McDonalds_DMV) for updates on our business, promotions and products.
© 2017 McDonald’s